Culture of One

Culture of One · for owner-led allied health clinics

New Patient Accelerator

Six ways to bring in new patients, each one built by you in your own clinic over 12 live Wednesday sessions.

4 November 2026 to 24 February 2027, with a break over Christmas.

Watch: six ways to get new patients into your diary — 12 minutes

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$3,000 inc GST · Wednesdays, 12:30pm Melbourne · 8 clinics

Fit

Built for a particular clinic

This is for you if

  • You own an owner-led allied health clinic, typically under $1M a year.
  • There is room in your diary now, or there will be during the program.
  • You want more genuinely new patients without handing the problem to an agency.
  • You want the six methods built in your own clinic, on your own numbers, with a routine your team can keep running afterwards.
  • You can give access to your Google Ads account and your Google Business Profile, and you pay your own ad spend.

This is not for you if

  • You want someone to run your marketing for you. You build each method yourself, in your own accounts.
  • You are looking for Facebook or Instagram ads. They are not part of the six methods.
  • You want one-to-one calls. Every session is a group session.
  • You want a promised number of new patients. Each clinic counts its own, by booking source, from a week-1 baseline.
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Fast first, then the slow builders

New-patient bookings a month, added by each method, November 2026 to April 2027.

Illustrative shape of new-patient bookings added by six methods, November 2026 to April 2027. Google Ads rises first and highest; signage and word of mouth follow; search, referrers and sponsors start later and are still rising at the right edge.
Illustrative shape, not a forecast. Each clinic counts its own, by booking source, from a week-1 baseline.

We start where results come quickest, then build the methods that take longer and keep paying.

The six methods, in order

  1. 1Google Ads4 and 11 November
  2. 2Signage and physical presence18 November and 2 December
  3. 3Word of mouth and reconnecting9 and 16 December
  4. 4Search, led by AI tools20 and 27 January
  5. 5Referrers3 and 10 February
  6. 6Sponsors, and your 90-day plan17 and 24 February

In their own words

Clinic owners who have worked with Culture of One

Results from Culture of One’s advisory and program work, in the owners’ own words, shortened where marked. They are not results of the New Patient Accelerator, whose first group starts on 4 November 2026.

"Rather than just the shotgun approach and hoping that we get one referral from 20 people, I've actually been spending myself and my senior a lot more time with two or three referrers… I wouldn't say it's triple, but it's definitely over doubled just by having half a dozen that we actually care about and spend time with."

Ryan Taylor — Director, Glide Physio

"Last September revenue was 79,000 and this September 122,000. I was working full time, full clinical hours, so 39 clinical hours. I reduced that down to around about 32 clinical hours and still increased the revenue."

Jane Grey — Director, Queanbeyan Physiotherapy Centre

"I'd been in business five years and never really thought about working on the business rather than in it… We went from 45-50K a month to sitting between 55 and 60. It's also given me the confidence to raise my prices and sleep at night."

Frank Romeo — Director & Principal Physiotherapist, Form Focus Physio

239
Community members
14 years
Shane’s years in private practice, Australia and the UK

Invited to speak: APA FOCUS24 · AOPA Congress 2025 · Physio & Private Practice Symposium 2026

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Clinics we’ve worked with

  • ISO Physio
  • Momentum Therapy Group
  • Queanbeyan Physiotherapy Centre
  • Miami Physiotherapy
  • Great Southern Physio
  • WA Physio Group
  • Raise Physio Pilates
  • AOK Keep Moving
  • Glide Physio
  • Norwest Central Physiotherapy & Sports Clinic
  • Focus Osteopathy
  • Surf Coast Physiotherapy & Pilates
  • Focus Physio Co
  • Moving Healthcare
  • Click Physiotherapy
  • Good Physio
  • Active Physiotherapy Mackay
  • On Form Physiotherapy
  • Form Focus Physiotherapy

How it runs

FormatEach method is taught live one Wednesday and implemented with Q&A in the following session; nothing is pre-recorded.
TimeWednesdays, 12:30pm Melbourne / 9:30am Perth, 60 minutes
WhereZoom, with a recording of each session to rewatch
Dates4 November 2026 to 24 February 2027, with a break over Christmas
Led byCulture of One's founder, Shane Gunaratnam

What you bring

  • Access to your Google Ads account and your Google Business Profile.
  • Ad spend is yours, paid directly to Google, and separate from the fee.

Investment

One program, one price

$3,000 inc GST

One payment.

Join

or 2 × $1,500, six weeks apart

Love It or Leave It

On the single payment: if you decide within 30 days of the first session that it is not for you, tell us and we refund it in full. This refund does not apply to the two-payment option. Your rights under the Australian Consumer Law are not affected.

Places

8 clinics, offered to members of People, our community for clinic owners, first.

Enrolment closes Monday 2 November, 5pm Melbourne time.

Questions? Email shane@cultureofone.com.au